Let’s start with some history, Blogs were known as web logs, there have being so many blogs when the algorithms of google were very naïve and welcoming and everyone can get on the board, when people could get to the first page of google from day one, just imagine, Back in days, things were a little bit messy and all over the place, in the first page of google you could find the same article shown 10 times by 10 other websites, when copy paste was the way to keep posting content. But things have changed since google changed its algorithms and the rules of the game, and with the appearance of social Medias, blogging as we know it changed a lot.
To make a blog successful you should get people to read it, and to do that you have to post a high quality content that will attract your visitors, and keep them hanging on the website to check for news and new stuff you’re sharing, and since blogging is not an easy task, then you have to invest time money and effort to be among the top blogs on your field, which is hard to accomplish nowadays without leveraging the power of other canals like social medias and video to do that, and as many of you may know, it’s very important to be present on every social media, since people can have them all, and to keep them connected to you, you’ll need to be where they are most of the time.
The daily presence is something we noticed influencers aka bloggers do, since things have moved from being, a person in behind the scenes writing an article with some good content and people will read it, and maybe later google will put him in the first page of its search engine then things will look good, to influencers on blogs and social medias sharing everything from thoughts, food, moments, experiences, motivations, … simply everything every day.
Influencer marketing is now one of the top marketing canals that companies are investing in, since people all over the world are seen consuming content and following people because the content is getting personal and all the pieces of information are shared with followers with great details in a daily basis, and people are really connected to influencers since the win-win approach is working here, influencers are well paid when they have a good number of followers, and people are getting all the information they need in almost every subject they can think of, you can read about this success story of a fashion influencer to understand more what I’m talking about.
So, the question always was how to make money from blogging, well, there are a lot of ways to monetize your blog, and keep it going, the most known way is to put ads for other websites, brands products, and services, so advertisement is one way, and if your blog has a good number of readers, and you have some good quality content you will do very well. Another way is to sell your own products, build your own brand, and sell to your readers the products that solve their problems, and since you’re an expert in your field, people will always be willing to buy your products.